Mighty Jaxx Joins Hands With Borussia Dortmund to Develop Footballer Collectibles
In a first-of-its-kind partnership, Borussia Dortmund (BVB) will work with Mighty Jaxx to produce and distribute exclusive collectibles and figurines based on the players from the German football club.
“We have a vision that football is more than just matchday and the development of player collectibles will be the next step in giving fans a voice, a sense of pride and ownership of their own experiences,” says Aw in a press statement.
Mighty Jaxx will kickstart the BVB partnership with the first figurine by the end of May this year. The series of exclusive figurines will be based on players such as 2020 Golden Boy award recipient Erling Haaland, club captain Marco Reus and electrifying young British talent Jadon Sancho.
The figurines are not regular toys with Aw designing them as “phygital” collectibles, which means that they are tech-enabled with the ability to trigger or unlock digital assets and future content such as BVB-related games and videos.
With growing interest in the Bundesliga—which is what the top-tier German football league is known as—globally as well as in the Asia-Pacific region, this partnership represents a significant step forward for Mighty Jaxx.
"As one of the world's most innovative, forward-thinking football clubs, BVB has focused on developing generational fan bases globally (especially in China where their fanbase has grown exponentially!) ... so when the opportunity to work with BVB came up, the decision was a no-brainer, really. Football and the opportunity of a lifetime to jumpstart our entry into sports-entertainment? Sign us [Aw] up already!"