Marie Kondo's Newly-Launched Online Homeware Store Sparks Controversy
Five years after her bestselling book, The Life-Changing Magic of Tidying Up, the decluttering guru has launched a new e-commerce shop based on her KonMari method for minimalist living. The online shop, available through her KonMari website, presents a selection of approximately 150 homeware and fashion items, ranging in price from US$8 to US$300.
Kondo explained that the listed products are an expression of the decluttering philosophy laid out in her bestseller, with each of them chosen for their ability to "spark joy" in her daily life.
My tidying method isn't about getting rid of things—it's about heightening your sensitivity to what brings you joy. Once you've completed your tidying, there is room to welcome meaningful objects, people and experiences into your life
Among the lifestyle items on sale are a linen kimono robe listed at US$115, a brass mirror for US$150, as well as a Japanese donabe pot costing US$180. The e-commerce shop was met with criticism on social media, where users called out Kondo for promoting consumerism after having encouraged people to get rid of unnecessary things in her bestselling book and her hit show, Tidying Up With Marie Kondo, on Netflix.
"I'm not sure what at #mariekondo's new store sparks more joy—her US$75 cotton towel or the US$12 ‘Shiatsu Stick'," one wondered on Twitter.
(Related: 5 Ways To Declutter Your Home)
In a recent sit-down with Fast Company, Kondo defended her KonMari online store, claiming that the catalogue of items responds to the numerous queries from fans about the products she uses in her everyday life.
"I'm not saying the fewer things you have, the better. The emphasis is more on whether you are savouring the love you have for your belongings and taking the time to care for them. If you have a huge house with ample storage, it's perfectly natural to have a lot of things," she added.
(Related: Home Tour: This Modern House Embraces The Minimalist Lifestyle)
This is not Kondo's first foray into retail. The tidying guru has previously attached her name to sets of organising boxes that have been sold out since they were released last summer.
As The Guardian pointed out, the Japanese e-commerce giant Rakuten has also recently announced a new commercial partnership with Kondo.