Backed with over a century of history, Italian furniture manufacturer Giorgetti embraces innovation without losing sight of its storied past
In 1898, Luigi Giorgetti founded an artisan woodworking laboratory with eight workers in Meda, a small commune located in Italy’s Brianza province. Today, the Giorgetti brand is renowned globally for furniture that embodies the highest levels of elegance and craftsmanship.
Iconic pieces such as the Progetti and Hug chairs comprise sculpted timber frames that demonstrate the brand’s carpentry expertise, sitting alongside new offerings such as Carlo Colombo’s Skyline modular sofa, as well as Ludovica and Roberto Palomba’s robust Break outdoor table, whose graphical supports echo Japanese sliding doors.
The Giorgetti family sold the business to independent private equity firm Progressio in 2015. Under the stewardship of CEO Giovanni del Vecchio, who had previously led other prominent Italian furniture and fashion brands, Giorgetti is revolutionising the way it is conducting business while retaining its legacy.
Here, he shares how Giorgetti is successfully adapting to new market demands through thoughtful initiatives and products.
How has the change in ownership benefitted the brand?
Giovanni del Vecchio (GDV) The Giorgetti family is no longer involved in the company but our work is based on its roots. In these first few years under the aegis of Progressio, in addition to improving the company’s production processes based entirely in three factories in Meda, Lentate sul Seveso and Misinto, the new management carried out the important job of expanding the offerings in a targeted way.
In 2016, we launched the GK Kitchen line which architecturally defines a living space, followed by the Atmosphere accessories range comprising carpets, vases and lamps to create a complete setting. Finally, the new Open-Air outdoor collection arrived in 2017 for decorating the gardens and exteriors of houses and villas.
