How To Decorate Like An Italian

Art & Design

February 13, 2018 | BY Hong Xinying

Discover the collections of Italian furniture brand Flexform at its Singapore flagship.


Elegant, timeless and made to last—these are the qualities that define the collections of Italian furniture brand Flexform, which pair made-in-Italy craftsmanship with elements of contemporary style.

Get to explore these refined designs at the Flexform Singapore flagship, centrally located in the Newton area. The two-storey space features a well-curated selection of Flexform collections, some of which have been designed by Italian architect Antonio Citterio—Citterio oversees the creative direction of the brand.

(Related: 5 Minutes With... Pietro and Giuliano Galimberti of Flexform)

The 3,000sqft space takes cues from the Flexform pavilion mounted at the 2017 Salone del Mobile furniture fair in Milan, which was Citterio’s contemporary take on la dolce vita (the sweet life in the Italian language).

Furniture pieces have been grouped elegantly into “living islands”, centred around iconic products such as the timeless sofa designs that the brand is best known for.

The space itself is decked with travertine-effect flooring, dark aluminium panels on the ceiling to complete the elegant mood, alongside complementary pieces such as lamps from Italian lighting label Penta and home accessories from Danish silverware brand Georg Jensen.

(Related: 6 Stylish Stores To Visit For Decor Inspiration)

The 3,000sqft space is fronted by a 13-metre wide and six-metre high glass frontage that fills the store with natural light

The iconic Groundpiece sofa at the Flexform Singapore flagship

The Clarke table at the Flexform Singapore flagship

The Lario and Lifesteel sectional sofas

The Magister sofa and other complementary pieces from Flexform

The Lario sofa

The Guscio armchairs

The Lifesteel bed from Flexform

The flagship store currently features key pieces from its 2017 collection next to classic designs including the Soft Dream sofas and Gipsy table.

Produced in Flexform’s manufacturing headquarters in Meda, in northern Italy, these furniture pieces feature colour palettes in neutral tones including ivory, sand and shades of grey, and are accentuated with metallic accents such as champagne and burnished metal, as well as a tactile array of leathers.

Flexform Singapore is located at 200 Newton Road, #01-01; visit for more information.

Related Stories