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Art Design Must-See: The Gucci Pop-Up Decor Store At Milan Design Week

Must-See: The Gucci Pop-Up Decor Store At Milan Design Week

Must-See: The Gucci Pop-Up Decor Store At Milan Design Week
By AFP
April 09, 2019
The Italian brand has announced that it will be launching a temporary decor boutique during the Salone del Mobile in Milan, from April 9 to 14

Located in the city's Via Santo Spirito, the boutique showcases Gucci's latest collection of housewares including furniture, porcelain, dinnerware and antiques.

Spanning two levels, the space is decorated with the brand's signature patterns and prints—imagined by Gucci's creative director Alessandro Michele. Floral motifs are particularly prevalent on chaise lounges, dinner plates and velvet chairs.

(Related: Shop The Shoot: Dawn Koh, Angelina Tan & Angie Chen Wears Gucci Spring/Summer 2019)

To complement the opulence of the homeware collection, the store includes a marble fireplace and coffered ceiling, "lending the feel of a grand home."

The new collection features several porcelain items, ranging from candle holders to ashtrays and heart-shaped boxes. The pieces were produced by the Florentine company Richard Ginori, which was acquired by Gucci in 2013.

(Related: Inside The Gucci Universe, According to Alessandro Michele)

In addition to the release of new items from the Décor collection, Gucci has created a new app feature that enables users to see how the pieces would look in their own houses.

To further align with the Salone del Mobile, the Gucci app will allow users to virtually explore 16 historic sites in Milan, including Piazza del Duomo, Biblioteca Pinacoteca Accademia Ambrosiana and Piazza Affari. As they pass by the locations, a notification will appear on their screen and a Gucci Décor item appears as a virtual oversized sculpture.

The temporary Gucci store in Milan will run from April 9 through June. Launched in 2017, the Décor collection is available online on gucci.com.

(Related: 5 Fashion Podcasts To Listen To Now)

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Art & Design Milan Design Week Travel salone del milan gucci pop-up store furniture italy

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