Known for its innovation since it entered Singapore in 1992, the company has introduced VR pods, QR code tickets, cutting‑edge laser projection and more to keep the movie experience appealing
I’m wielding a light sabre in each hand. As colourful glowing objects fly at me at increasing speed, I slice at them gleefully with my powerful weapons, sending the remnants flying into the endless black abyss of outer space. It’s just another day at work—strapping on a headset to get a taste of immersive virtual reality (VR) games is what happens when you show up at the new Funan mall to interview Golden Village (GV) CEO Clara Cheo.
The mall is home to the cinema chain’s latest cineplex, which boasts four pods in its foyer where customers can sample various 15min VR experiences. That’s just one way GV is raising its game at this new location, which also features Deluxe Plus halls where spacious reclining leatherette seats come with USB charging ports, as well as a Gold Class Express hall. Audience members who book seats in the latter can use the revamped iGV app to pre‑order food and drinks, which will then be served to them in the auditorium.
“Funan is in the central business district, and we want to provide a place where people can enjoy themselves after work,” Cheo explains. “They can chill at our cafe and play a game in the VR pod before catching a movie. We’re trying to be an all-round entertainment and lifestyle location.”