Genesis Unveils Luxe Electric Car: Essentia Concept
April 2, 2018 | BY AFP
This sleek vehicle could help the South Korean car manufacturer cement its place amongst the big-wigs of the luxury car industry.
The Essentia Concept is Genesis' first battery electric vehicle and combines a lightweight carbon-fibre monocoque construction with a robust, multi-motor electric powertrain and a very inviting custom-tailored interior. The model is being billed as the brand's initial concept for a genuine GT car, and is intended to challenge the status quo as the ultimate manifestation of the Genesis design and engineering philosophy.
For anyone not familiar with Genesis, the brand is the luxury arm of Hyundai that the South Korean automaker has high hopes for in North America especially. Its bread and butter models are things like the G70, which is the sister car to the Kia Stinger, but the Essentia Concept is something else entirely.
The Essentia is a thoroughly stunning car from every angle, but unfortunately, hard facts about its performance are few and far between. What is known is that it utilises a "high-density battery pack" powering a multi-motor powertrain and shuns the usual under-floor location for the battery pack by putting it in the centre tunnel between the seats instead. As it's still only a concept, there aren't too many fine details about performance, but Genesis has suggested this first EV for the brand could have a zero to 60 mph time in as little as three seconds.
Manfred Fitzgerald, the Global Head of the Genesis Brand, says of the Essentia: "We understand our obligation as a luxury car manufacturer to create objects of desire, sparking passion and inspiration by emphasising a culture while exceeding expectations in terms of technology and connectivity, bringing our outside world seamlessly to the inside of the vehicle. This is what the Genesis Essentia Concept is all about, and we are thrilled to introduce our interpretation of an all-electric, two-door Gran Turismo here in New York."
Genesis cars were killed off in Europe by Hyundai last year, and although there have been some reports they may be reintroduced by 2020 for sale exclusively online via direct marketing, it seems unlikely considering only 47 units were sold in the UK over a two-year period between 2015 and 2017.
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