Homegrown retailer Grafunkt marks another milestone with a new showroom at Funan, while featuring fresh ideas for your home online
“You can forget about retailing furniture if you are not passionate about furniture,” declares industrial designer Nathan Yong, who helms multi-brand retailer Grafunkt with co-founder Jefery Kurniadidjaja. The dynamic duo should know—they’ve been in the business for over a decade and celebrated this milestone by moving to new premises at Funan last year.
Kurniadidjaja was a frequent customer at Yong’s first boutique, Air Division; the two quickly bonded over their passion for furniture design. “We have high idealism that’s also grounded in realism,” says the designer. Adds Kurniadidjaja: “We match well as partners because we both are never satisfied with what we have.”
The 13,000sqft showroom at Funan is Grafunkt’s largest to date. Described as a “design district”, the store features an in-boutique café and spaces furnished with European names exclusive to Grafunkt, such as Ligne Roset, Treku, New Tendency and Japanese brands Conde House and Time & Style. Besides its retail arm, the company also runs a contract division that caters to hospitality and commercial projects.
The new store encapsulates the owners’ holistic approach—Grafunkt also debuted a new logo designed by local studio H55 and staff uniforms by homegrown label Vetyver. “Active collaboration is a core value of Grafunkt, and it is definitely something we want to continue working on,” says Yong.
Another passion project is Folks, a brand started by Yong to support craft heritage and design talents in the region. “Folks is about preserving good woodworking from the East and giving it an updated silhouette for modern lifestyles,” he says. Here, the co-founders reflect on their journey thus far and ponder their future plans.
See also: 5 Minutes With... Industrial Designer, Nathan Yong