With its innovative techniques and use of sustainably-sourced materials, Argentine hide and fur rug brand Yerra is taking an old tradition into a new era
The idea of decorating with skins or furs typically tends to evoke the sense of a rustic, country-style setting rather than an urban, modern aesthetic. But a small brand based in Buenos Aires, Argentina, is changing the game.
Founded in 2004, Yerra’s hide and fur rugs come in such a wide array of colourful and contemporary designs that at first glance, you might not be sure that you’re looking at a piece of cow hide. The brand also follows strict environmentally friendly guidelines and places bespoke services at the forefront of its offerings.
“Yerra was founded more than 10 years ago as the result of energetic experimentation,” says Santiago Schapira, the owner of Yerra. “We only start designing when we have inspiring ideas, and these ideas can come through exploring contrast, shape, technology, and different materials.”
The team spends ample time brainstorming and testing new ways to push the limits of its designs, making each piece truly inimitable. Such dedication has landed the rugs in fine homeware stores in the United States and beyond; in Singapore, the brand is available through luxury rug and carpet distributor Etesse. The brand’s versatility has led to its products being used as wall coverings and in furniture and even handbags.
(Related: The Cosy Detail Your Home Might Be Missing)