Before his appointment as the chief executive of Spring Singapore in 2015, Poon Hong Yuen was the CEO of the National Parks Board (NParks), and then served as the deputy secretary of the Ministry of Law (MinLaw). “Being immersed in very different areas of public service provided me with a broad perspective of how different agencies work and enabled me to bring what I believe to be fresh perspectives to Spring,” he says.
Thinking across different paradigms certainly comes in handy now that he is in charge of an agency whose mission is to help Singapore enterprises grow. Maximising synergies was the basic premise of the 2016 Industry Transformation Maps (ITMs) unveiled by the government. The aim: provide a targeted and industry-focused approach to preparing local enterprises for future growth through productivity, innovation, jobs and skills, and internationalisation. “Through these ITMs, I believe there are plenty of opportunities for collaboration among industry partners within and across industries,” Poon says.
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Next year, a new government agency, named Enterprise Singapore, will be formed through the merger of IE Singapore and Spring. The move underscores the government’s commitment to adapting and strengthening support for Singapore enterprises. Leveraging IE Singapore’s core strengths in internationalisation and Spring’s expertise in helping SMEs, the newly-formed agency will offer companies a holistic and integrated network to build capabilities and access overseas markets opportunities. Poon shares more about how homegrown businesses can spread their wings.