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Toys What You Need to Know About the Exclusive BMW Excellence Club

What You Need to Know About the Exclusive BMW Excellence Club

What You Need to Know About the Exclusive BMW Excellence Club
BMW 8 Series
By Jamie Nonis
December 15, 2020
Tatler+
Owning a BMW X7, 7 Series or 8 Series gives you access to a world of exclusive lifestyle privileges, elevated experiences and intuitive services

Owning an ultra-luxury BMW takes you places.

A world of exclusive lifestyle privileges, elevated experiences and intuitive services await with the BMW Excellence Club: the exclusive owners club reserved for those with exceptional taste, remarkable standards of distinction and consummate discernment—those who own the X7, 7 Series and 8 Series, to be precise.

It isn’t simply about the drive; it’s about luxury without compromise.

Your journey goes beyond sheer driving pleasure, taking you to new heights of sophistication with a suite of lifestyle privileges handpicked to bring you the best in dining, shopping and travel, all just as exclusive as your discerning drive. 

The BMW 8 Series: High Performance Dressed in Sophisticated Elegance

Take the BMW 8 Series, for instance. The four-door 8 Series Gran Coupe is high-performance dressed in sophisticated elegance with a low-slung design arched by powerful shoulders for a muscular silhouette that’s unmistakably BMW’s own.

What sets the 8 Series apart as the brand’s top of the line sports luxury model is really what lies under the bonnet. In the BMW 840i Gran Coupe, a new six-cylinder, 3.0 litre engine serves up 340hp of power and 500Nm of torque for those who love an exhilarating ride.

BMW 8 Series Gran Coupe
BMW 8 Series Gran Coupe

The BMW M850i xDrive Gran Coupe, meanwhile, ups the ante as the 4.4 litre V8 powerhouse unleashes 530hp of power and peak torque of 750 Nm that will get you from 0 to 100km/h in just 3.9 heart-pulsating seconds.

The BMW 7 Series: The Last Word in Executive Luxury

Now the BMW 7 Series represents the pinnacle of luxury and technology. As the brand’s flagship model, the 7 Series sets the benchmark in executive limousines with Nappa leather seats with extended quilting for a supremely plush interior, while soundproofing in the cabin is second to none via the use of 5.1mm-thick laminated glass in the windscreen and side and rear windows, which conspire to create a luxuriously silent ride.

 

BMW 7 Series
BMW 7 Series
BMW 7 Series
BMW 7 Series

With the 7 Series, your automobile is also your personal in-car assistant. The BMW Intelligent Personal Assistant, which operates on the BMW Operating System 7.0, allows you to access many of the innovative features and technologies in the new BMW 7 Series by simply talking to your car.

Just say “Hey BMW” followed by your specific command. “Hey BMW, take me home”, for instance, activates the navigation and suggests the best route home while “Hey BMW, I’m tired” automatically adjusts the lighting and temperature to keep you alert and comfortable behind the wheel.

For those who prefer to be chauffeured in their BMW 7 Series, the Rear Seat Entertainment Experience (available in the BMW 740Li Visionary) offers individualised control of entertainment features via two 10-inch full HD screens, complete with a Blu-ray player.

Through the BMW Touch Command unit, rear passengers can change the lighting in the cabin, regulate air conditioning and adjust other features with just a few taps on the removable, 7-inch tablet. 

The X7: The Holy Grail of Space, Power and Comfort

As with the BMW 8 Series and 7 Series, the first-ever BMW X7 is for those who like to take command of the road the way they take command of their life.

The newest and largest of BMW’s Sports Activity Vehicles (SAVs) is designed for urban adventurers who seek the holy grail of power, space, advanced technology, safety and comfort unparalleled in a vehicle in its segment.  

The latest generation of the BMW xDrive intelligent all-wheel-drive system is powered by BMW TwinPower Turbo Technology, with the BMW X7 xDrive40i delivering 340hp of power and 450Nm of torque, with power channelled through an eight-speed Steptronic Sport automatic transmission.

 

BMW X7
BMW X7

A nifty feature for an SAV is when the X7’s sport driving mode is engaged or when the car’s speed exceeds 120 km/h—the intelligent vehicle automatically lowers its ride height by 10mm.

To adjust the body’s ground clearance, just push a button in the cockpit to raise the car in two stages to a maximum 40mm above the standard setting. Another button in the luggage compartment activates a loading mode that lowers the car by 40mm. 

Space is something the X7 has in spades, seating up to seven passengers in the Design Pure Excellence model currently available in Singapore, while the special Launch Edition seats six.

Rare in other three-row vehicles is a level of comfort that only the BMW X7 affords every passenger; two captain’s chairs in the second row (in the Launch Edition) while the sense of spaciousness is amplified by an electrically-operated panoramic glass roof, which lets light flood into the interior.

BMW X7
BMW X7
BMW X7

On the Launch Edition, the panoramic glass roof Sky Lounge generates an exclusive aura when darkness falls, with LED light illuminating more than 15,000 graphic patterns across the glass, reminiscent of a starlit sky.

The X7 takes the notion of individuality further with its five-zone climate control system that allows passengers in the second and third rows to also control ambient settings, including their choice of scent with the Ambient Air package, for utmost comfort.

Throw in a centre console that keeps drinks warm or cool, together with wireless charging for your personal devices, and kids will be kept happy in this SAV, no matter their age.

(Related: Singapore Motorshow 2020: The Most Innovative And Luxurious Cars To Know)
 

By-Invite-Only Experiences and Networking Opportunities

Owning a BMW X7, 7 Series and 8 Series also earns you the privilege to be part of an elite group of car lovers who enjoy the best of what life has to offer.

With the BMW Excellence Club, your journey goes beyond sheer driving pleasure, taking you to new heights of sophistication with a suite of lifestyle privileges handpicked to bring you the best in dining, shopping and travel – all just as exclusive as your discerning drive.

Treat yourself to members-only track days and luxury drives where you’ll have the opportunity to experience the track behind the wheel of one of the latest high-performance models, or immerse yourself in pure driving pleasure as you cover the miles from the driver’s seat of a BMW ultra-luxury car—yours or in an exquisite new ride.

Only for the elite, the BMW Excellence Club gives you access to unparalleled networking opportunities for you to build influential connections amongst a powerful inner circle and feel right at home with like-minded individuals at bespoke events curated to inspire.

(Related: The New BMW 8 Series Lives Up To Its Iconic Name As The Marque's Top Grand Tourer)

Pamper Your Car—And Yourself

Tee off on iconic golf courses around the world at the BMW Golf Cup International, a tournament designed for amateur golfing enthusiasts and held at professional standards. Or indulge in exclusive dining experiences with other successful individuals who, like you, expect nothing less than the finest life has to offer.

The pampering doesn’t stop there. The dedicated professionals at the BMW Service Concierge are the experts in anticipating your every need, with a host of intuitive services that mirror your car’s peak performance. They’ll take care of everything from car pick-ups and a complimentary courtesy car to regular servicing at Performance Motors. And, like you, your luxury ride deserves to be pampered often and that’s where our Car Spa is ready to tune up and turn out your BMW to the level it was when you first drove it home*.

*Terms & conditions apply.

BMW 8 Series
BMW 8 Series

Above and beyond remains the mantra of club. You will also enjoy an exclusive, one-year DBS Insignia membership that will open up a world of possibilities. Your credit limit of up to $1 million allows a universe of your personal fancies and pursuits. And if you’re too busy to make the arrangements as such, a 24-hour dedicated concierge is ever at hand to make sure that all your needs are taken of regardless of where in the world you happen to be. What’s more, enjoy a 100k welcome miles upon your enrolment into DBS Insignia. (Term and conditions apply. For more information, visit DBS Insignia)

Looking after you doesn’t stop when you drive off with your new BMW, it’s actually where it really starts. And it begins with a world of unsurpassed experiences that goes well beyond the road.

Tags

Toys Cars bmw bmw excellence club luxury cars lifestyle privileges bmw x7 bmw 8 series gran coupe bmw 7 series

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