Distinctive designs, unique materials and expert craftsmanship are the hallmarks of the collections from Singapore-based brand Akar de Nissim
One look at the furniture designs of Akar de Nissim, and the word “sophistication” immediately comes to mind. Their pieces are a well-balanced combination of the brand’s French roots with Eastern elements.
“This balance is a harmonious marriage of different halves, derived from ‘yin’ (European) and ‘yang’ (Asian) elements that are each with its own presence, and at the same time, are melodious together,” says Jasmine Ng, chief operating officer (COO) of the company.
(Related: Shop On Tatler Homes Curates: 9 Singapore Art and Home Products Brands at Our New Online Store)
Since taking over the company about two years ago, the pianist-turned-businesswoman has ensured this “melody” is intertwined with the finest codes of craftsmanship and production standards. Ng and her team in Vietnam, where the products are crafted, ensure these standards are never compromised; the brand shares the same factory that produces goods for one of the most coveted luxury fashion houses in the world.
According to Ng, the focus on creations made with prized materials, which also showcases excellence in craftsmanship, exudes a sense of discreet wealth. This was one of the biggest draws for Ng even before she came on board, as it fits right in with her own design sensibilities.
“A home should be a sanctuary; a part of our inner selves,” she says. “It is important to curate one’s space to his or her own character, using the right instruments. These include creativity, bespoke service, availability of materials, and the right skills to cater to and bring to life such specific details. I’m pleased that Akar de Nissim is able to offer all of these to our clients.” Here, Ng shares more about the brand—its concept, designs, processes and future plans.
(Related : The Side Kick That Makes Every Room Better)