When it comes to play, there are no failed experiments, only surprising or unexpected outcomes as seen in the works of local and international creatives on show at this year’s Singapore Design Week.
Play is the highest form of research, or so says Albert Einstein. And sharing his view on the matter are the brands and designers featured at this year’s edition of SingaPlural, which kicks off on March 5 and runs throughout the duration of the annual DesignSingapore Council-organised Singapore Design Week until March 18.
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Curated by award-winning homegrown design studio Produce, and organised by the Singapore Furniture Industries Council, SingaPlural 2018 is based on the theme of “A State in Play”, where play is vital to the exploration process that brands and designers undertake in the development of their projects and products. Thorough research and experimentation during the design process, accidents, opportunities and possibilities may come up—paving the way for innovations to happen. And it is this stage of work even before design begins that SingaPlural hopes to spotlight this year.
Since its first edition in 2012, SingaPlural has taken its role as matchmaker between brands and designers seriously. This year, it brings together creatives, including Gabriel Tan Studio and Trigger Design, and brands such as Ewins, Formica and Kvadrat, to explore a few thread of experimentations, including sustainability, material exploration, even food design.
