Patrick Frey, chairman and creative director of family-owned French fabric upholstery company Pierre Frey, discusses the beauty of natural fibres and the brand’s storied textile archives.
When we meet Patrick Frey in Singapore, we find him in his element—surrounded by foliage at restaurant-bar Don Ho and merrily discussing the newest Pierre Frey collections.
The chairman and creative director of the French upholstery purveyor picked the location for its tropical decor—most notably, the striking Papagayo wallpaper from the brand’s Jungle collection, which is paired with cushions in matching botanical prints. Established in 1935 by Patrick’s father Pierre, the company continues to be run by the family.
At the helm today is Patrick, who is assisted by his three sons. Under his charge, Pierre Frey has also acquired the heritage houses of Braquenié, Fadini Borghi and Boussac, significantly expanding its fabric archives. As we speak to the creative director about fabric trends and the company archives, we discover that his enthusiasm for life and textile design is almost infectious— and for him, the two are intertwined.
“Design inspiration is all about opening your eyes to the beauty of the world and marvelling at what is happening around you,” he says. “There are so many people who look, but there are few who truly see.”
What are some of your considerations when designing a new collection?
Patrick Frey (PF) We don’t work with trends—we do what we like to create something new and interesting for the market. We choose a beautiful linen or wool fabric and have it in up to 30 colours, and these colours always match the designs we’ve selected. While it’s up to the design director—in this case, me—to decide on the concept for the collection, we also need to be open to ideas from designers from all over the world. So we work with new talent to complement the heritage of Pierre Frey. The design on the wall [Papagayo], for instance, was created in collaboration with an illustrator for a collection inspired by Central America.