A strong proponent of socially conscious projects, French architect, inventor and designer Jean-Marie Massaud advocates for design that helps to better the world we live in.
If you ask Jean-Marie Massaud, socially responsible design shouldn’t be a utopian ideal. For the Toulouse-born architect, inventor and designer, the desire to improve the product and its user experience should take the fore—and that’s whether he’s designing an electric car, or working on furniture designs for brands the likes of B&B Italia, Cassina and Poliform.
It’s a topic that he returns to time and time again, and we revisited it when we spoke to Massaud during his recent visit to Singapore to celebrate Space Furniture’s 16th anniversary in Asia.
“I try to make the products I design more sustainable and more competent, and I try to do more with less,” he says. “For instance, I don’t want to design a futuristic car that’s to be made in 10 years’ time. I want to design it for the present day, using affordable and existing technology.”
Here, the affable architect shares more about his creative process and his hopes for the future of design.
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