The Malaysian capital's most desirable and expensive branded residences
Branded Residences are typically luxury residential development collaborating with an internationally renowned brand-name resort or luxury hotel operator. This synergy often makes the already highly in-demand luxury residences even more desirable to the followers of the brand that it carries.
Wan Choy Heng, Executive Director of Knight Frank Property Hub, explains that each development has unique characteristics and offerings, depending on the collaboration between the property developer and the brand or hotel operator.
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“Each brand carries its unique style and the perceived value that it has meticulously cultivated over the years, and the unique, cohesive exclusive living experience has successfully created its pool of faithful followers,” he states.
“The target audiences of these branded residences, however, are usually not blind followers but refined high-net-worth individuals who get accustomed to a specific type of luxury from a particular brand that has won their trust over time. Depending on the area of their speciality, these luxury brands would satisfy their respective clients’ needs in terms of exclusivity, privacy, and personal touch in the comfort of the client’s residences.”
Typically designed and built either as an integral part or adjacent to a resort or a hotel complex, these residences offer a full range of modern lifestyle services and facilities to the residents.
The real estate landscape in Kuala Lumpur, especially in the luxury real estate market segment, has seen significant growth over the last two decades, continues Wan.
"This period of steady economic growth has led to a growing number of high-net-worth individuals looking for more sophisticated residential options, not only to satisfy their upscale residential needs but also to look for potential property investment in prime locations. A branded residence that associates with luxury and prestige will offer a higher level of quality living and a better chance of investment return in terms of rental income."
Besides, the city has become more cosmopolitan in the last two decades, which has attracted many expatriates to work here, and its population has become more affluent. This has also contributed to the ongoing trend of branded residences gaining popularity in Kuala Lumpur recently.
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