Ikea's new collaboration with Raw Colour features joyful coloured homeware
Much like the “feel good” hormone it is named after, dopamine decor is a design trend that gives you a sense of pleasure and motivation.
A subdivision of maximalism, dopamine decor takes it a step further from the “more is more” aesthetic. Instead of a specific design aesthetic or daring interiors, it’s as simple as creating spaces that not only capture your personality and style but also evoke feelings of happiness and joy, sometimes even bringing back nostalgic childhood memories.
The antithesis of beige-hued decor that has been evolving since the latter half of the 20th century in the 1980s, it’s no wonder that dopamine decor is a big advocate of colours—the more invigorating and whimsical the palette, the better.
Read more: 5 decor brands to explore maximalism for your home in 2024
“I encourage people to use colour to remind them of special people and places… colours that correlate to your stories, [and] make memories a more tangible experience in your home,” says Old Brand New interior designer Dabito to Real Simple.
“We believe that colour is a very powerful visual tool. It is something that we humans perceive very quickly, and can have beneficial effects on our well-being and for our surroundings,” comments Daniera ter Haar and Christoph Brach of the Dutch design duo Raw Color, in light of their recent collaboration with Ikea for the vibrant Tesammans collection that is centred around the transformative nature of colour.