From Los Angeles to London, discover Aesop’s singular retail design and architecture
Established in Melbourne in 1987, Aesop has become one of the most respected beauty brands in the world. The brand has also distinguished itself in retail design with a singular approach, where each store is unique.
Inspired by local cultures, stores seamlessly integrate into their surroundings, forming harmonious dialogues between tradition and modernity. Here, every brick and mortar whispers tales of craftsmanship, authenticity, and a reverence for beauty.
From Busan’s coastal beauty to Melbourne’s artistic charm, discover 10 of Aesop’s most captivating store designs worldwide.
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1. Aesop Seongsu, Seoul
Located in the Seongsu-dong district, Aesop Seongsu, which opened in late 2021, is an emblematic pilot to inspire future sustainable havens in the region. Taking inspiration from South Korea’s traditional vernacular, the store design team crafted a vision and curated low-impact materials, which pushed the boundaries of sustainability within its walls.
Timber was locally sourced and salvaged from demolished structures, and its use is a nod to the wooden beams of the historic Hanok houses found throughout the country, while reused bricks adorn the façade.