Aesop Duke of York Square, London
Cover Aesop Duke of York Square, London

From Los Angeles to London, discover Aesop’s singular retail design and architecture

Established in Melbourne in 1987, Aesop has become one of the most respected beauty brands in the world. The brand has also distinguished itself in retail design with a singular approach, where each store is unique. 

Inspired by local cultures, stores seamlessly integrate into their surroundings, forming harmonious dialogues between tradition and modernity. Here, every brick and mortar whispers tales of craftsmanship, authenticity, and a reverence for beauty.

From Busan’s coastal beauty to Melbourne’s artistic charm, discover 10 of Aesop’s most captivating store designs worldwide. 

Read more: 5 most beautiful McDonald’s in the world

 

1. Aesop Seongsu, Seoul

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Photo 1 of 2 Aesop Seongsu, Seoul
Photo 2 of 2 Aesop Seongsu, Seoul

Located in the Seongsu-dong district, Aesop Seongsu, which opened in late 2021, is an emblematic pilot to inspire future sustainable havens in the region. Taking inspiration from South Korea’s traditional vernacular, the store design team crafted a vision and curated low-impact materials, which pushed the boundaries of sustainability within its walls.

Timber was locally sourced and salvaged from demolished structures, and its use is a nod to the wooden beams of the historic Hanok houses found throughout the country, while reused bricks adorn the façade.

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Aesop Seongsu, Seoul
Above Aesop Seongsu, Seoul

The open courtyard showcased a natural drainage system, nourishing the soil with rainwater collected from the day's precipitation. Insulation, fashioned from reclaimed paper and denim, embraced sustainable practices.

Collaborating with local artisans skilled in the construction of traditional Hanok houses, Aesop employed a blend of natural clay, boiled rice, straw, and water to build sturdy walls that will stand the test of time.

See also: 5 greenest skyscrapers in Asia

2. Aesop Fashion Walk, Hong Kong

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Photo 1 of 2 Aesop Fashion Walk, Hong Kong
Photo 2 of 2 Aesop Fashion Walk, Hong Kong

A collaboration with MLKK Studio, Aesop Fashion Walk store is a captivating exploration of the untapped potential hidden within cloudy pattern board—an often overlooked furniture finishing material prevalent in 1970s and 1980s Hong Kong, treasured for its durability and affordability.

The forgotten stock of these intricately adorned panels in aged factories and distribution centres was sourced, and the designers embraced the challenge of transforming them into the floor by meticulously dismantling the reclaimed veneer into small shards then artfully assembled into a mosaic.

 

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Aesop Fashion Walk, Hong Kong
Above Aesop Fashion Walk, Hong Kong

A gentle wash of pale blue from the mosaic envelops the vaulted ceiling, blurring the delineation between walls and ceiling with fluid lines, creating intimate alcoves.

Anchoring the space, a majestic basin, mirroring the curved geometry of the architecture becomes a focal point for gathering and connection.

Don't miss: 7 most beautiful Apple stores in Asia

 

3. Aesop Duke of York Square, London

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Aesop Duke of York Square, London
Above Aesop Duke of York Square, London

Aesop Duke of York Square in Chelsea draws inspiration from the captivating opening scenes of James Bond films. Designed in collaboration with the renowned Norwegian studio, Snøhetta, the store utilises its spacious dimensions to create dramatic forms and material contrasts.

The walls, made of earthen render washed in pale rose, pay homage to the local masonry with a shifting texture from rough to smooth. An existing central column anchors twelve arches that gracefully curve up and across the store, establishing a striking visual effect.

 

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Aesop Duke of York Square, London
Above Aesop Duke of York Square, London

These sweeping structures create intimate zones around a hovering circular demonstration sink, complemented by a shallow reflective pool.

During the night, the walls shimmer as light reflects off the water. Fine steel lines embedded in the concrete floor mirror the arches, dividing the surface into smaller components and seamlessly blending utilitarian metal with rough cement.

Read more: Home tour: A minimalist Malaysian home for a colour blind owner

4. Aesop Collins Street, Melbourne

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Photo 1 of 2 Aesop Collins Street, Melbourne
Photo 2 of 2 Aesop Collins Street, Melbourne

Designed in collaboration with Clare Cousins Architects on Wurundjeri Country, Aesop's second Collins Street store in Melbourne incorporates elements of civic architecture, echoing the nearby State Library of Victoria. The space exudes a sense of classical elegance, with a focus on robust materials and meticulous craftsmanship.

Upon entering, the high vaulted ceiling creates a hushed atmosphere, its textured surface crafted from salvaged and crushed Aesop bottles mixed with render. Australian Blackbutt timber envelops the curved walls, featuring generous shelves adorned with amber vessels reminiscent of books, while timber-clad individual basins with soft lighting evoke writing desks.

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Aesop Collins Street, Melbourne
Above Aesop Collins Street, Melbourne

In the centre of the room, two travertine monoliths showcase Aesop's meticulously researched formulations for the skin, hair, body, and home, while the flooring utilises Palladiana terrazzo, incorporating off-cuts of travertine as a sustainable and distinctive surface.

See also: 3 international destinations Malaysian investors should consider

5. Aesop Busan

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Aesop Busan
Above Aesop Busan

Nestled within South Korea's vibrant “summer capital” in the Haeundae-gu district, Aesop Busan stands as an ode to the often overlooked elements of the urban landscape.

Honouring the space with a balanced approach, Aesop’s in-house design team carefully preserved the raw interior shell while introducing bespoke joinery. A special connection exists between the store and a neighbouring bookshop, celebrated through a translucent resin partition that offers both a dreamlike dual vista and shared access.

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Photo 1 of 2 Aesop Busan
Photo 2 of 2 Aesop Busan

Throughout the store, the timeless beauty of Giwa tiling, typically found adorning traditional Korean house roofs, takes on new life through various recycling initiatives. Along the back wall, meticulously cleaned and re-glazed reclaimed tiles become captivating exhibits.

The resulting blue-green glaze evokes the nearby coast and the enchanting colour palette discovered while strolling through the alleys of Busan’s Gamcheon Culture Village. Another testament to resourcefulness, crushed Giwa tile waste finds new purpose as aggregate in a custom-made terrazzo, fashioning expansive counters and a basin of impressive magnitude.

Don't miss: How Seoul Is Becoming a Top Art Destination

6. Aesop Francs Bourgeois, Paris

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Aesop Francs Bourgeois, Paris
Above Aesop Francs Bourgeois, Paris

The imagining of Aesop’s Rue des Francs-Bourgeois store in Le Marais was carried out with longstanding design collaborator Valentin Loellmann. Loellmann’s watercolour sketch was a starting point, whereby the curves of the painting represented the room’s peripheral layout while its flowing pigment evoked the sinuous hand-carved timber that would give the space its otherworldly quality.

Inspired also by Paris’ oldest planned square, the nearby Place des Vosges, Loellmann focused on the way visitors might gather and circulate convivially in their exploration of the brand’s product range. 

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Photo 1 of 2 Aesop Francs Bourgeois, Paris
Photo 2 of 2 Aesop Francs Bourgeois, Paris

During construction, Loellmann employed traditional techniques, hand-crafting solid oak and adorning it with welded brass, ensuring each detail is one-of-a-kind and will develop a unique patina over time. The stone basin was intricately carved from a single block, combining polished and rough elements.

Hand-brushed, thick, chalky plaster on the walls creates a dynamic flow towards the ceiling, mirroring the radiating floor inlaid detail. In this thoughtfully crafted space, customers can engage with knowledgeable consultants to explore formulations tailored to their individual needs, fostering a palpable sense of social comfort.

Read more: Home Tour: A stylish apartment in Paris with bold colours and retro elements

7. Aesop Century City, Los Angeles

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Aesop Century City, Los Angeles
Above Aesop Century City, Los Angeles

Aesop Century City, located in a bustling retail hub, showcases Aesop’s in-house Design Department's homage to the iconic backyard swimming pool, a cultural symbol deeply rooted in Los Angeles. Artists like David Hockney and Edward Ruscha have immortalised the pool's allure through their graphic depictions, shaping the city's identity.

The store features a seamless surface adorned with 3,942 curved ceramic tiles in a custom swimming-pool blue, enveloping the floor, walls, counters, and shelving bays. This unified design creates a floating effect reminiscent of the texture of the city's empty pools, symbolising both the decline in the suburban landscape and the opportunities they offer skateboarders.

 

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Photo 1 of 2 Aesop Century City, Los Angeles
Photo 2 of 2 Aesop Century City, Los Angeles

The dynamic façade incorporates operable glass panels, introducing an intriguing interplay between the store’s corner location and its surroundings.

This flexibility allows for adaptable arrangements based on the flow of the retail centre, enhancing the store’s connection to its environment. 

See also: Inside 7 of the most beautiful Starbucks stores in Asia

8. Aesop Palisades Village, Los Angeles

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Photo 1 of 2 Aesop Palisades Village, Los Angeles (Photo: Instagram/@odami.team)
Photo 2 of 2 Aesop Palisades Village, Los Angeles (Photo: Instagram/@odami.team)

Located in the Pacific Palisades neighbourhood in western Los Angeles, the Aesop Palisades Village hosts a biophilic environment inspired by the close-knitted community’s cascading topography of lush landscape and oceanic views.

Together with Toronto-based design studio Odami, Aesop had created a verdant garden at the heart of the store, blurring the inside-outside boundaries by blending natural and built environments.

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Aesop Palisades Village, Los Angeles
Above Aesop Palisades Village, Los Angeles
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Aesop Palisades Village, Los Angeles
Above Aesop Palisades Village, Los Angeles

Grounded by a rejuvenating muted green finish upon microcement walls, ceiling and floors, shoots of foliage lent an earthy atmosphere to the space. Layers of highly-textured materials, such as reclaimed wood and stainless steel created depth, underneath the skylight that allowed ample natural light into the interior garden.

The Fragrance Library hid behind a velvet curtain not unlike camouflage provided in natural leafy surroundings. When drawn away, customers were welcomed into an olfactory secret garden, featuring Aesop’s distinct range of Eau de Parfum. Each ceramic disk in the Library was infused with the unconventional aromas to allow customers an immersive experience in discerning preferences.

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9. Aesop Cambridge

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Aesop Cambridge
Above Aesop Cambridge
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Aesop Cambridge
Above Aesop Cambridge

Designed in collaboration with James Russell and Hannah Plumb of London-based creative studio, JamesPlumb, the Aesop store in the erudite county town reflects the surrounding water and land, as well as the academic and archival collections it is in proximity to. 

Located on Trinity Street, one of Cambridge’s historic commercial streets, the shopfront carried a façade of well-worn leather, while on the inside, polished nineteenth century floorboards with centuries-old footfall spanned from the light-filled front space, to the back room of darker, brooding tones.

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Aesop Cambridge (Photo: Instagram/@jamesplumbstudio)
Above Aesop Cambridge (Photo: Instagram/@jamesplumbstudio)

The highlight of the store were the oversized shelves that reached 4.3 metres in a single length, harvested and woven by Felicity Irons and her Rush Matters team. Made from English freshwater bulrush, it was hand-cut from long punts on the River Great Ouse in Cambridgeshire. The harvests were then air-dried and sun-bleached, before being braided at the nearby workshop. These shelves lined the “pithy”-coloured walls, derived from the inside of bulrush stalks. 

Hemp, another local growth, was featured in the store. From Margent Farm, a private and organic farm 20 miles from Cambridge, the dense and tactile material was pressed with bio resin by composite innovators Cecence, before taking forms of further shelves and cabinetry inlays, reminiscent of the burnished surfaces of old writing desks.

Read more: Building Green: Inside 6 beautiful Singapore houses with eco-conscious details

10. Aesop Nolita, New York City

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Aesop Nolita, New York City
Above Aesop Nolita, New York City

North of Little Italy, or Nolita, was a significant location for Aesop, as it was where the brand’s first brick-and-mortar store in North America stood. 13 years on, the in-house design team revisited the inaugural store with a renewed presence, paying homage to the neighbourhood’s diverse culture and architecture.

What was most likely a Sicilian pasticceria in the early twentieth century, the brick walls and original ceiling of the shop were preserved–a testament to its past lives. In the centre of the store stood an expansive communal marble basin, recalling the quintessential countertops seen in olden pastry shops, past the display windows decorated with finely crafted confectionery.

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Aesop Nolita, New York City
Above Aesop Nolita, New York City

With an emphasis on reusing existing materials, Aesop Nolita featured cedar planks reclaimed from water towers that sat atop roofs of the borough’s apartment blocks for over 100 years. The cedar-clad tanks have a lifespan of approximately 30 years before the timber must be replaced. The timbers were given a new lease of life as shelves in the store, kept in their raw state with the patina of decades of water storage.

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Photography  

courtesy of Aesop

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