Darren Lee

Darren Lee

The idea for a street-style blog first came about when Darren Lee’s friend told him: “I can’t find any fashionable people in Raffles Place!” This desire to prove his friend wrong led to Shentonista, a style blog that’s now a huge success. Much like the famed Humans of New York blog, the popularity of Shentonista lies in Darren’s passion for storytelling. He says, “Stories should be purposeful and meaningful, and they should also be thought-provoking and inspire the imagination.” His definition of success is “coming into the office with my dog, having a family at work, and being inspired by my staff members to tell good stories for our clients”.

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