Chan Yi Wen

Chan Yi Wen

Chan Yi Wen wants to change the way content is created. Her start-up helps businesses manage their content strategies by connecting them with quality writers or storytellers. And rather than being daunted by the ever-evolving mediascape, she is fuelled by it—“I do see many opportunities across the media and marketing value chain, and it’s up to us to anticipate the growing needs of our customers in this space.” Yi Wen believes a true leader is one who sees beyond the noise and reacts to the changing intersection of technology, manpower, and need.

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