From Jakarta to the world: the making of a make-up superstar
In the What Matters To Me series, a Generation T honouree describes what they do, why they do it, and why it matters
Beauty titan Tasya Farasya started uploading make-up tutorials to YouTube for fun, and now has millions of social media followers, as well as tie-ups with top brands including L’Oréal Paris. Here, she describes her work in her own words.
See also: What Matters To Me: Yogananth Andiappan
I have loved to do make-up since I was young. I’d steal my mum’s beauty products, and taught my friends how to create winged eyeliner during my cheerleader era in high school. When I attended university to study dentistry, I took some time in the middle of my busy schedule to have some "me-time" by making beauty tutorial videos on YouTube. Surprisingly, and in a short time, I was approached by big-name make-up brands and asked to work on collaborations. I knew then that I was meant to be in the beauty industry.
It’s a bit tricky because my work is also my hobby and there is a thin line between the two