The serial entrepreneur talks disruption, success, and why he owes it all to Star Wars
Meet the Tribe is a five-part series introducing some of the industry leaders who helped us select the Generation T List 2018—a panel of experts we call the Tatler Tribe.
Aaron Lee is all about speed. He talks fast, works even faster and doesn’t mince his words. “I create tech companies that are built to disrupt traditional industries,” he tells Generation T matter-of-factly, the minute we sit down in the smart new offices of his latest venture, Dash Serviced Suites.
Lee describes himself as a serial entrepreneur, but perhaps “serial disrupter” would be more apt. “Whenever I go into an industry, I don’t know anything about it. What I’m good at is I’m able to question everything. I question the big guys in the market and everything they do, then do it better for the first few years,” he says.
“I build things to a certain scale where it goes beyond my abilities and somebody else needs to run it. I’m only good at the first two rounds of the fight,” he says modestly. “Once the business starts getting big, you’ve got to apply some of the [industry leaders’] expertise. It then becomes more about their industry and you have to start applying [their methods]. So I either sell it to them or we have to merge. That’s when I move on to the next thing.”