1. When a crisis strikes your company, take the fall as a leader
“I won’t sugarcoat what happened when the news broke. I was demonised,” said Muhammad Iqbal Ameer, at the start of our interview.
We were talking about mega crisis that struck his company when news broke that Future Music Festival Asia (FMFA), the large-scale concert he was organising, was cancelled in 2014 after six festival-goers were reportedly found dead after a drug overdose.
A year later, it was ruled that the actual cause of death was heatstroke. By then the damage was done. FMFA—a dream music festival project conceived by Iqbal and his team with the endgoal of going international—had to be shelved aside in response to the furious backlash from the public after the incident.
Iqbal willingly allowed himself to the scapegoat for public condemnation. “I would rather my name was mentioned instead of Livescape so I took the fall. It was the first time I appeared all over the news, and it was brutal.”