The Singapore-based entrepreneur talks grit, frugality and the book that changed her life
I am Generation T is a series of quick-fire Q&As with some of the extraordinary individuals on the Generation T List.
Charlotte Chen has always had an entrepreneurial streak. Since she quit her day job as an investment banker in 2011, she’s tried her hand at everything from tech ventures to magazine publishing. Many know her for co-founding the Pinterest-like travel app Spottly and setting up a digital agency called empyr+co. “But I never found the right thing to do,” confesses Chen.
It wasn’t until she was pregnant and struggling to find a sunscreen that was safe to use that she stumbled upon an idea to start her new skincare label Everyday for Every Body. It’s only been a couple of months since she launched the Australia-made brand, but it’s already been making waves in the beauty industry.
Chen has just touched down from Minneapolis, where she participated in US retailer Target’s highly competitive beauty accelerator programme, Target Takeoff. Before she jets off again to London then Colombia, she talks grit, success and turtles with Gen.T.
Explain what you do in one sentence.
I’m the founder of Everyday for Every Body, a cruelty-free sunscreen and body care brand from Australia.