1. Localisation is essential
Southeast Asia is our home. Period. Our local teams in every country know the local problems and challenges inside out. Our deep local understanding and know-how are critical differentiators, especially when it comes to scaling locally, navigating regulatory environments and adapting to local infrastructure challenges. It has allowed us to innovate faster, forge more meaningful partnerships and find solutions different from our competitors.
We will invest in and grow with Southeast Asia. As we grow, it’s crucial for us to ramp up our six R&D centres around the world and continue to bring the best global talent together to solve some of the biggest local challenges. The solutions we come up with have to be both local and scalable at the same time, so a lot of our capital is focused on R&D.
Expect more localised innovation from us. We will continue to invest to make transport and mobile payment better, more local, in more cities and towns across Southeast Asia than ever before. Ultimately, it’s about building a platform our customers value and trust.