The Launch Of The New BMW Series 7
"This was designed for those who drive the world," said Arnt Bayer, managing director of Performance Motors Ltd., in front of not one but six new BMW Series 7 cars that entered the stage of the Esplanade Theatre. One of the biggest launches for the German marque, The 7—as it is simply called—is the flagship car of BMW, and it "stands for leadership, innovation and luxury".
In truth, The 7 needs little introduction given that it grabs your attention instantly owing to a larger kidney grille that makes its presence known. The rear features an LED strip spanning the width of the car ensuring that whether you're viewing it from the front or back, it doesn't fail to make an impression. A hand-picked guest list surveyed the new car up close before enjoying a four-course dinner on the stage itself—a first for many of us in attendance.