The launch of The Grande Whisky Collection at Ion Orchard today marks Asia's growing appreciation of fine whiskies, says the director of The Whisky Trust
The fad surrounding popular distilleries may have subsided, but it’s only because today’s market for whisky has matured—outgrowing its association with the hipster imbiber and a market's infatuation for big brands only to fall in love with a wider variety of quality pours, not to mention a whole new world of rare bottlings.
It is also this confidence in this growing Asian demand for fine whisky that has led to the birth of The Grande Whisky Collection by The Whisky Trust. Located at Ion Orchard Singapore, the 3,600 sqft space that was launch today is said to be home to one of the largest collections of fine and rare whiskies in Southeast Asia, with a collection of over 4,500 bottles from some of the oldest and most established distilleries—including some closed ones.
“Through The Grande Whisky Collection we want to share our passion and knowledge of whiskies, and provide a space where seasoned and experienced whisky aficionados will feel at home, yet beginners or those just starting their whisky journey will also feel welcome,” says Christopher Lee, Director of The Whisky Trust, who also affirms a maturity among consumers over the years, particularly among younger Asian whisky drinkers, and females who are developing a taste for fine whisky.
“You will experience a journey from the highlands of Scotland to the distilleries of Japan, tasting, smelling and seeing the whisky-making process, surrounded by some of the rarest, oldest and finest whiskies in the world,” Lee expounds, adding that he does have a soft spot for Bowmore whisky. There is quite a collection on show, including the some of the Islay distillery's oldest—the 1957 and the 1965.
One the best ways to acquaint yourself to the variety offered is via a quick tour, available daily. Whisky ambassadors will explain the whisky making process and talk guests through the various distilleries across Scotland, before finishing the tour with insights into the whiskies of Japan. Keep an eye out for the Hibiki 35 in porcelain bottles.