What’s In Store For You At The Louis XIII Pop-Up Boutique At Changi Airport Terminal 3
If you've always wanted to know more about how cognac is made and wanted a multi-sensorial experience at the same time, you're in for a treat.
Cognac house Louis XIII has partnered with the DFS Group and Changi Airport Group to create an exclusive and immersive pop-up boutique that runs until November 13 at Terminal 3 Departure Hall.
“Louis XIII has always had a special relationship with time,” admits global marketing manager Justin Meade.
It’s a story worth telling and experiencing for yourself. After all, the exquisite blend of 1,200 eau-de-vie stored in an eye-catching crystal decanter takes 100 years to make and is the lifetime achievement of generations of cellar masters.
The 45sqm installation has literally brought a slice of Cognac to Singapore, thanks to the 100-year-old tiercon 55 (aged oak barrel made of limousin wood) specifically chosen by cellar master Baptiste Loiseau to be shipped here and displayed at the boutique.
Take note: it’s the first time an ancient heirloom like this has left the maison’s cellar, and after Singapore, it will also make its stop at other Louis XIII boutiques around the world.
While the age-old barrel is arguably the main attraction, there are other interactive spaces, such as the artefact library and brand history wall, that shows you the meticulous method of creating the precious brown spirit—from chalky terroirs, copper stills to the ageing period in oak barrels.
You’ll even get the chance to "nose" it with ‘Le Cloud’, an innovative technology by Cambridge Massachusetts-based Sensory Cloud that produces a cloud of cognac for a unique visual and olfactory experience. But not before you understand the century-long process of ageing it, represented by the Century Wheel, an interactive circle of light that reflects a spectrum of cognac shades on the logo.
If you want to bring home a piece of Cognac history, the six-litre Louis XIII Le Mathusalem autographed by Loiseau is an exceptional choice. Not only does the bottle contain the exceptional spirit, the special decanter was made by 20 master craftsmen that took 60 days to finish and it is exclusive to the pop-up boutique.
(Related: Happy Hour With… Louis XIII’s Ludovic Du Plessis)