Glenfiddich Grand Cru Whisky Debuts In Singapore At A Pop-Up Store In Changi Airport
“Luxury is a word often associated with perfumes, cosmetics and handbags… but not whisky,” confesses Ed Cottrell, managing director, global travel retail of William Grant & Sons. And they’re trying to change this perception with the launch of the Glenfiddich Grand Cru 23 year-old-whisky; in partnership with DFS, its Singapore debut took place at Changi Airport Terminal 3 on September 5, in an experiential pop-up boutique that runs until October 8.
Cottrell adds that this expression is their entrant into the whisky luxury space. “We’re not the first two do it, but we’re trying to do it better.” Which is why they’ve tapped into their precious 23-year-old reserves aged in American and European oak casks to create this gem.
For the final touch—which breaks the conventions of whisky-making—these were finished in French cuvée casks that were used to hold sparkling wines. He didn’t state where the casks were from, only that they were sourced from “a specific region in the northern part of France”.
Malt Master Brian Kinsman admitted that the 23-year-old is already a stunning expression that is ready to drink, but the time it spent in the French casks gives it a beautiful finesse and elegance. It’s unapologetically sweet but refined, with sumptuous layers of vanilla oak, sweet brioche, sandalwood and pear sorbet. More importantly, you don’t get that alcohol burn even when you let it sit on the palate, so you’re just left with a long and opulent finish.
(Related: New Ways To Enjoy Glenfiddich Whiskies)
The Glenfiddich Grand Cru comes in a modern black glass bottle with the prominent stag’s head and in a black box with a design of fireworks to represent the spirit of celebration; it will be available at other airports around the world from October 1.
When you buy at Changi Airport, you have the option to choose the exclusive bottle created just for DFS. You'll still get the same 75cl bottle, but instead of the normal 40 per cent ABV, it has a higher alcohol content of 43 per cent.
- Images Glenfiddich