The fully automated coffee machine created by Crown Digital can prepare 200 cups of coffee in an hour—four times faster than a human barista
While most businesses scrambled to assume a digital presence in order to adapt to the new normal brought on by the Covid-19 pandemic, the founder and CEO of Crown Coffee, Keith Tan, admitted that this idea had been brewing (pun intended) in his mind when he launched his brand back in 2017.
“I came from a different industry,” confessed the wealth manager-turned-entrepreneur, who encountered huge challenges such as high rental, manpower shortage and staff training during his first few years of operation. That said, Tan and his team wanted "a better way to do" things and through discussions with their industry partners and "coffee tech guys", they came up with Ella—Singapore's first fully automated barista.