Negroni Week, an international charity initiative started by Campari and Imbibe Magazine, celebrates its sixth edition from now until September 30. But unlike previous celebrations wherein participating bars would donate at least $1 to their chosen charities for every Negroni or Negroni-inspired drink guests order, the organisers have decided to raise money for the F&B industry and other pandemic-affected communities instead.

“This year took an unexpected turn for us all,” admitted Marco Cavagnera, Campari’s global channel and customer marketing senior director. He let on that the hospitality industry was greatly affected and it only felt right to “use the ever-growing reputation and influence that Negroni Week has gathered over the years to help support those that have given so much in the past”.

To start, the organisers are working with Majulah Movement throughout the month. The local donation platform that gives the public a chance to buy set meals or treat packs for people who need them the most, such as migrant friends, health care workers and even low-income families. Donations start at only $10 and can already cover one to two meals.

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