The Court of Queen Elizabeth II Launches its Own Brand of Gin
Lemon, verbena, hawthorn berries and mulberry leaves are just some of the twelve plants chosen for the first-ever royal gin made for Queen Elizabeth II. The British palace is marketing this quintessentially aristocratic tipple, much to the delight of the British monarch, who is a reputed connoisseur of the spirit.
And these ingredients are not taken from just any source but from the gardens of Buckingham Palace that extends over 16 hectares and is home to 250 varieties of wildflowers and 30 species of birds.
The Royal Collection Trust, which manages the Queen's art collections and the stately homes of the British royal family, recommends serving the gin in an ice-filled tumbler with a serving of tonic water and slice of lemon.
To announce the launch of the new dry spirit, Buckingham Palace has made use of a terribly modern campaign on social networks, which has been a runaway success. The first bottles have already sold out and those eager for a taste of the upmarket liquor will have to wait until October 16 to get a bottle, once they have placed an order via The Royal Collection online retail store. Unfortunately for gin fans around the world, the new drink is currently only available for delivery to consumers in the UK.
This is not the first time the managers of Buckingham Palace have marketed a royal spirit. The monarch has also endorsed a royal whisky. The 12-year-old single malt, which is produced in Scotland, has been named after one of Elizabeth II's home from homes, the Palace of Holyroodhouse.
On a more exotic note, the British royal coat of arms is also emblazoned on a champagne, a blanc de blancs produced in Chouilly, which is a grand cru in the French wine-growing region. Buckingham Palace also markets cases of Bordeaux, and a prestigious Tokaj from Hungary.
(Related: Rum Is Not Just The New Gin—It's Better)