Owner Chris Barish is confident their over-the-top milkshakes and well-curated menu of craft beers will earn the brand a bigger slice of the pie
It’s safe to say that when it comes to satisfying our burger cravings, we’re easily spoilt for choice. However, that doesn’t hinder foreign brands from penetrating the vibrant yet competitive market.
The latest is award-winning American alternative Black Tap Craft Burgers & Beer by restaurateur Chris Barish, and helmed by chef Joe Isidori. It opened its first branch in Asia at the Marina Bay Sands two weeks ago, bringing their total number of outlets across the globe to 11; an impressive feat for a three-year-old brand.
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Barish, who’s known for opening nightclubs in the US, admits that this project was fueled by his love for burgers. “I also wanted to do something different, and I thought it would be a great place for people to come and hang out,” he shares.
What started out as a humble burger and beer joint in SoHo, New York, quickly evolved with the addition of its hugely popular CrazyShake milkshakes. It is such a hit with the customers that it prompted the owners to include a standalone milkshake bar in its succeeding outlets.
Barish also admitted that it’s through their original, three-in-one concept that they plan to find their niche in Singapore. “I think the market didn’t have anything quite like Black Tap,” which he discovered when he and Julie Mulligan, head of development and design at Black Tap, checked out the food scene here last year. She adds, “Singapore is a city that’s obsessed with food, and in that way, we’re the perfect fit.”