Organic, allergen- and preservative-free gourmet foods distributor Alternative Selection launches Five Founders Natural Australian Beef, Australia’s first and only carbon neutral certified beef, in Singapore
We’ve all been guilty of blissful ignorance when it comes to our gastronomic desires—especially when it involves our love for beef. It’s a difficult balance for consumers to achieve but that just became a lot easier with the Singapore debut of Australia’s first and only carbon neutral certified beef.
In short, the Five Founders beef tenderloin we enjoyed for dinner at its Singapore launch event at the Hilton Singapore had a net zero carbon footprint, even after the plane or boat ride it took to get here.
It’s a huge step forward in our struggle with the issue of climate change, and an even bigger achievement when considering the harsh criticism, the cattle industry has had to face in the last decade.
There are ways to combat its greenhouse gas production, and for a start, Five Founders—the first brand of beef by North Australian Pastoral Company (NAPCo), one of Australia’s largest and oldest cattle producers—is doing so largely via reducing carbon emissions and carbon offsets. The latter means that carbon emissions produced by Five Founders from paddock to plate is compensated with activities or initiatives that absorb the same amount of carbon or more.
Five Founders became Australia’s first carbon neutral certified beef only in April. But the company already boasts a 140-year commitment to ethical and sustainable farming, through sensitive management of both land and livestock. Attaining carbon neutrality was therefore a natural progression of this commitment, affirms Marnie Crawford, NAPCo’s head of marketing.
