When it comes to watches, we won’t deny it—the more extravagant it looks, the higher its chances in getting our attention. After all, who doesn’t like a closet filled with pretty things? This time, the timepieces that have us talking don’t just boast a beautiful aesthetic; they also have a meaningful purpose behind them.
Harry Winston, the purveyor of fine jewellery and high-end watchmaking has unveiled two new timepieces for men and women. These designs—limited to just 20 for men and 20 for women—were made especially for amfAR, the Foundation for Aids Research.
The partnership, which started in January 2015, is part of Harry Winston’s philanthropic efforts in supporting causes that have huge effects on people worldwide. “We are proud to introduce the new ‘Countdown to a Cure’ timepiece and further strengthen our commitment to amfAR,” says Nayla Hayek, CEO of Harry Winston. “It is our hope that through our continued partnership, amfAR will be able to advance its efforts to end the global HIV/Aids epidemic, giving millions of individuals around the world a more brilliant and healthy future.”
As one of the world’s leading non-profit organisations that are dedicated to Aids research, amfAR has been committed to HIV prevention and treatment education since its inception in 1985. This campaign, titled “Countdown to a Cure”, aims to develop a cure for HIV by 2020.
“We are deeply grateful to our friends at Harry Winston for their partnership and support,” says Kevin Robert Frost, CEO of amfAR. “The Aids epidemic continues to take lives with every passing minute, so the ‘Countdown to a Cure’ timepiece is a fitting symbol of the urgency with which we’re pursuing our goal for a cure for HIV.”
The “Countdown to a Cure” timepieces, will be available at Harry Winston salons worldwide. 20 per cent of the sales will go to amfAR.