Sven Tan

It took merely 15min for Sven Tan to convince Kane Tan, then a fresh fashion graduate, to join his design team at now-defunct homegrown label Alldressedup. After working together for several years, the duo, together with two other partners, started their own fashion label in 2012. From the very beginning, In Good Company has always been clear about its vision—creating well made and affordable wardrobe essentials for the modern woman. This is why it has eschewed seasonal collections, choosing instead to release capsule collections every three months. With stockists in Hong Kong, Indonesia and soon, Thailand, the duo hopes to elevate In Good Company into a retail lifestyle destination.