Boo Junfeng

In 2010, Boo Junfeng got his big break when his debut feature film Sandcastle was invited to the International Critics’ Week at the Cannes Film Festival. He joined an exclusive club that includes auteurs such as Hong Kong’s Wong Kar Wai and Mexico’s Alejandro Gonzalez Inarritu, who both got their start at International Critics’ Week. It wasn’t just beginner’s luck, however, as Junfeng’s second feature Apprentice made it to the Un Certain Regard line-up at this year’s festival in May. It’s his hope that his films can inspire empathy and understanding for social issues deemed too taboo to be addressed in the mainstream media. He says, “I believe in building an audience for films that may not always pander to what’s popular.”

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