Chan Yi Wen

Chan Yi Wen wants to change the way content is created. Her start-up helps businesses manage their content strategies by connecting them with quality writers or storytellers. And rather than being daunted by the ever-evolving media landscape, she is fuelled by it—“I do see many opportunities across the media and marketing value chain, and it’s up to us to anticipate the growing needs of our customers in this space.” Yi Wen, who is on Forbes’ inaugural 30 Under 30 list this year for media, marketing and advertising personalities in Asia, believes a true leader is one who sees beyond the noise and reacts to the changing intersection of technology, manpower and need.