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Jeremy Lim is an executive director of Cortina Holdings and COO of Cortina Watch. He oversees the luxury watch retail group’s overall operations and merchandising of retail outlets in Singapore, Malaysia and Indonesia. In 2016, Cortina opened Southeast Asia’s largest Patek Philippe boutique in Ion Orchard and The Rolex Experience boutique in Marina Square. Lim is also the president of the Singapore Clock and Watch Trade Association.