One of the most famed, and acclaimed, designers of our time, Giorgio Armani introduces his latest capsule collection: "New Normal."
Staying relevant in today's fast-paced, ever changing, cut-throat world of fashion is every designer's biggest challenge. With fashion fads moving at a whirlwind pace, the legend that is Giorgio Armani has taken a step back from the frenzy and put together a collection as far away from trends as you can get. With the name Armani synonymous with quality and perfection, he has crafted a collection based on what the brand is best at: quality cuts in timeless designs.
Proving that timeless doesn't need to be staid, the collection, entitled 'The New Normal,' which is available from June, reinvents the classics for today. Small but perfectly put together, the elegantly chic edit has a strong focus on daywear with the likes of the famed Armani trouser suits in a variety of fabrics including satin and velvet, satin tops and trench coats, before moving on to the accessories where fabrics really take centre stage. Think classic crocodile bags, dark green pumps and silver clutches.
Speaking of the collection, Giorgio Armani said: "I believe in messages that get straight to the point. The New Normal collection is the essence of my style, designed for modern women; they are pragmatic, feminine and lead an active life, and want to look impeccable and feel comfortable at all times of the day”.
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