Everyones favourite low key luxury brand Coach get a serious injection of cool in their new campaign.

Each new fashion season brings an exciting mix of new collections, and of course, new campaigns.

This season, luxury American brand Coach are all about understated cool with their 'Coach Dreamers' campaign, a campaign that showcases stunning shots of cool, interesting and most importantly, talented, new artists who embody the brand perfectly.

Speaking of the campaign, Stuart Vevers, the Creative Director said: 'The idea of the 'American dream' is relevant all around the world - independent spririts who lead their lives in an individual, unexpected way. The Coach Dreamers campaign offers a glimpse into the lives of four such souls and captures the personality and attititude of the collection. It celebrates the cool, effortless ease, optimism and sense of spontaneous freedom - all inspired by the spirit of Coach.'


So who can we expect to see in the campaign? First of all there's style star Zoe Kravitz. Musician, actress and blogger, Zoe is the epitome of laid-back chic. Next is upcoming singer and musician BANKS. With her first album recently debuted to huge acclaim, this young lady looks like one to watch. Moving on, there's Odeya Rush. Of Israeli-American origin, she's riding high from the huge success of film, The Giver. Last but not least is Christopher Abbot, who as fans of the hit TV programme will know, star's as Charlie on HBO's Girls.

So, if you like what you see, keep your eyes pealed, a new cast of 'Dreamers' will be revealed early next year.