The French brand has unveiled its latest premium skincare product, a regenerating skin cream named Or Rouge.

Or Rouge by Yves Saint Laurent

 

Yves Saint Laurent has unveiled its latest premium skincare product, a regenerating skin cream named Or Rouge.

Or Rouge, which means 'red gold,' is the company's second glycan skin regeneration cream, and the first to harness the power of the expensive ancient spice saffron, which is harvested from crocus flowers picked in Morocco's Atlas Mountains.

The key incredients are glycans, which play a key role in our skin's ability to regenerate itself but decrease as we grow older. The company calls the new formulation a 'skin renaissance' treatment and has based the product around the 'Or Rouge GFC complex,' a combination of the crocin (the glycan harvested from the crocus) and another X-Glycan, which also reportedly stimulates the skin's capacity for self-renewal.

The product will get its global debut at Harrods in London in early February, before appearing in the US on yslbeautyus.com in mid-March. There will then be a wider global roll-out in April, with Chinese customers having to wait until September to get their hands on Or Rouge.

It will come in three sizes, starting at US$150 for the 200ml lotion, US$240 for the 15ml eye cream, and going up to US$420 for the 50ml cream. YSL launched its first glycan product, the Forever Youth Liberator, back in 2012.

 

 

Image: YSL - L'Oréal Luxe