Marc Jacobs Beauty has unveiled a cool new tech treat for fans of the New York City-based brand, working in-house to create a tool that helps you shop its beauty products based on your Instagram 'likes'.

No longer will you need to browse the online store for something you've spotted on the brand's Instagram. Instead you can now sign up with the new service and receive a weekly email with every product you've liked on the brand's Instagram account (as long as it's tagged with the #shopmjb hashtag).

All you need to provide for the service to work is your Instagram handle and your email address.

The project was created in-house by the LVMH owned brand.

"With Marc Jacobs Beauty, the driver for the brand is 'luxury reinvented,'" LVMH's Kelly Coller explained to Fashionista. "We wanted to control every touchpoint of the client shopping with us," she added.

Fashion and beauty labels are continuing to invest in 360 shopping and social solutions. It's not the first time that a brand has created shoppable content on social feeds, but it is the first time a brand has developed its own tools in-house to do the job. Expect to see plenty more where this came from.

To sign up, click here