Our highly prestigious 300 List is one of the things Singaore Tatler is most-known and loved for. Showcasing the leaders in their industries, it focuses on Arts and Entertainment, Captains of Industry, Chief Connectors, Life style Leaders, Serving the People and Social Stalwarts, giving you the definitive guide to who's who in Singapore. 

Each week, we will bring you a look at a selection of people behind the list, the men and women helping shape the society we live in. This week we look to the Lifestyle Leaders, the people who are credited with bringing some of the most novel and innovative concepts to the region.

Elaine Kim

Elaine Kim is a co-founder and director of Atelier Solitaire Fine Jewellery, and partner of designer bridal gown salon Trinity Gallery. The medical doctor practices at HCA Hospice Care and is one of the co-founders of CRIB, a female-focused social enterprise based in Singapore. She has two sons with John Kim. The globetrotter has a side passion for travel writing, while making it a point to regularly participate in overseas medical missions. 

Tjin Lee

Tjin Lee is the founder and managing director of Mercury Marketing & Communications. She founded the annual Audi Fashion Festival in 2009 and the Blueprint trade show in 2010. The serial entrepreneur, who has stakes in businesses ranging from an online store for jewellery to a family photography studio, received the Singapore Tatler Young Leadership Award in 2010.

Michelle Sassoon

Michelle Sassoon is president and COO of The Coffee Bean and Tea Leaf in Singapore, which was set up in 1996, together with her husband Victor. They were the first to franchise the store outside California and have successfully expanded the chain across the globe. The mother of five was nominated to the Young Presidents' Organization and enjoys cooking and travelling with her family.

Teo Ah Khing

Chairman of Desert Star Holdings, Teo Ah Khing sits on the International Advisory Council of the China Horse Club. He recently joined hands with pioneers of horse racing in France and Ireland for the Tianjin Equine Culture City project in China. He is the managing director of Teo A. Khing Design Consultants and he led the firm to design the Meydan Racecourse for the 2010 Dubai World Cup.

Henry Tay

Henry Tay is the executive chairman of The Hour Glass which he co-founded with Jannie Chan. The independent director and chairman of the audit committee of UOB-Kay Hian Holdings is the honorary president of the Hong Kong Singapore Business Association. Tay is a recipient of the President's Social Service Award in 2005.

Lionel Yeo

CEO of the Singapore Tourism board, Lionel Yeo is the former dean and CEO of Singapore's Civil Service College, and served as deputy secretary in the Public Service Division of the Prime Minister's Office. He sits on the board of the Urban Redevelopment Authority and Sentosa Development Corporation.