Cheryl Wee may look like the girl-next-door type, but she’s really a go-getter who doesn’t believe in doing things in half measures. Case in point: her wardrobe choice at this year’s Singapore Tatler Ball—a sheer, figure-hugging gown, matched with an oversized feather hat.
This all-or-nothing perspective of the ex-poster girl for Jean Yip Group, the beauty conglomerate that her family owns, is also reflected in her earlier experiences with dieting. When she moved to Taiwan for a year to pursue a career in showbiz in 2014, the industry’s harsh weight standards led her to extreme dieting: from juice cleanses to consuming only three cups of oatmeal a day.
When health issues, including an eating disorder emerged, it got Cheryl rethinking about her health and nutrition. Last December, she put these lessons into practice and launched her wellness and weight management brand, Cheryl W. Its goal: to redefine slimming by championing internal well-being.