"It's Play-Doh, it's ice cream but it's not too saccharine," Victoria Beckham said of the new colors in comments to reporters backstage at Cipriani in downtown Manhattan. "It's not too sweet at all. It's just the right amount."
Guests were welcomed on the beautiful late summer morning with tall, chilled glasses of ginger-and-peppermint iced tea, before being ushered to their seat in-the-round in the imposing marble interior.
Beckham's retired football star husband David sat in the front row between the new editor of British Vogue, Edward Enninful, and the Beckhams' eldest son Brooklyn, 18, who is now enrolled at the Parsons School of Design in New York.
"A great show," Enninful tweeted afterward.
School is already underway in London, and there was no sign of the Beckhams' younger children, Romeo, 15, Cruz, 12, or Harper, six.
"It feels fresh and happy. I love the sparkly shoes; I'm obsessed with the Harper slipper," the 43-year-old former Spice Girl said, wearing high-waisted jeans and a white T-shirt. "I'm a bit of a magpie. I love a little bit of sparkle," she added when a reporter asked whether dressing her daughter had changed how she designed.
Her statement shoes were sequined silver-and-green sparkly heels paired with daywear, and silver sparkly flat sandals with more monochrome dresses better suited to evening.
Beckham prides herself on making clothes that are wearable; she said she had concentrated on lightness and layering for high-end customers who travel a lot.
There were tailored skinny pants, ruffles at the throat on filmy silk shirts, the most delicate of inlaid prints, long hemlines, low-slung skirts and dresses so filmy they were near see-through.
The pistachio, peach-rose and pale purple colors freshened up her more customary black and white, with splashes of red. There was also liberal use of very fine, delicate check.
"It reminds me of being at school, doing a maths exam," she told AFP of the check. "It feels like graph paper, that was the inspiration, a little bit of a menswear feel."
"I used to wear so much black, and I really enjoy wearing color—it makes me feel really happy," she said.