Dior is launching a series of pop-up stores in various cities around the world to unveil its spring-summer 2017 ready-to-wear collection, the first designed by the brand's new creative director Maria Grazia Chiuri. The pop-ups will be an immersion into the Artistic Director's universe, which revisits the Dior heritage in a contemporary spirit with a message.
The first pop-up stores opened in Los Angeles and Paris this week. More are set to roll out in Japan, Dubai, Seoul, Beijing and Shanghai, and the collections will also be displayed in prestigious concept stores like Colette, The Corner, Antonia, The Webster and Maxfield.
Singapore will be welcoming its very own Dior pop-up next week at Ion Orchard, Atrium Level 1. Fans of the fashion house can head down to the space from March 9 to 22.
Visitors can expect to find fencing-inspired outfits, embroidered tulle dresses, revisited Bar suits, and T-shirts with slogans like "We should all be feminists." The collection is also presented in collaboration with feminist artist Tracey Emin and glamour artist Maripol.
Visit DiorMag for more information on their various pop-ups across the world.