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Natalia Vodianova with her grandmother and donors of the Naked Heart Foundation

 

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Natalia Vodianova x Malone Souliers Neva loafers

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Natalia Vodianova x Malone Souliers Neva loafers

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Natalia Vodianova previewing the collection

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 Every so often, we hear about a fashion collaboration that warms our hearts.

London-based brand Malone Souliers is known for its fun, whimsical and meticulously handcrafted shoes. Add Natalia Vodianova to the mix, and you get a collaboration that directly benefits underprivileged children.

(Related: Stella McCartney picks Natalia Vodianova for Summer 2013 campaign)

50 per cent of the proceeds from the sale of the Natalia Vodianova x Malone Souliers collection will be donated to the Naked Heart Foundation, a charity started  by the Russia supermodel.

Founded in 2004, the organisation aims to give every child a loving home and does this by supporting fostering efforts, creating safe spaces for kids in impoverished areas, and helping families who are raising young ones with various disabilities.

Featuring heels with embroidered hearts and a pair of lofers with the the words 'my naked heart' stitched on, the designs were inspired by Natalia's love for her homeland and Russia's rich history of embroidery.

The collection  launches on stylebop.com today.

(Related: Shopping for a Cause: Trees of Kindness Charity Auction by Ion Orchard)

 

Tags: shoes, philanthropy, NGO, Malone Souliers, Natalia Vodianova