This year, Paul & Joe Beauté is marking its 15th anniversary with a limited-edition collection of makeup essentials and accessories. The collection is packed with the label's usual quirky designs and motifs, where cats —one of Paul & Joe's signature themes—take center stage. The anniversary collection is due out this spring.
How else could Paul & Joe Beauté celebrate 15 years of fun makeup, quality formulations and cute packaging —splashed with instantly recognisable motifs—than with a makeup collection adorned with the symbols now intrinsically linked with the label?
A cat-themed collection. The cat, a favourite animal of designer Sophie Mechaly, founder of Paul & Joe, takes center stage in this anniversary collection. As well as gracing product packaging, paired with chrysanthemum motifs and prints from the Paul & Joe Sister spring/summer 2015 collection, kitties morph into lipstick batons and feline-design face and eye colours.
The collection features two must-have accessories. First, a beauty vanity case, designed to house all the products in this feline makeup line, as well as jewellery and other trinkets and treasures. Second, a pouch-style makeup bag comes in the shape of a cat's head, and can easily fit into a handbag or travel case.
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Paul & Joe's "Face & Eye Color" products are powder colours embossed with cute cat motifs, available in six shades. Formulated with jojoba oil and sodium hyaluronate, they highlight eyes and sculpt the face. A matching case—sold separately—has also been designed to house three powder colours and a double-ended applicator.
The collection is completed with a lipstick. In true Paul & Joe style, the end of the lipstick baton is shaped like a cat's head, wearing a hat and a bowtie. It comes in the shade "Petite Princess."