Montblanc’s Bohème Lady collection, made with the refined and sophisticated women in mind, recently reached another milestone with the launch of its new timepieces. For the first time, the maison has introduced its in-house patented ExoTourbillon into the new designs in this women’s range.

Celebrating this joyous occasion, the luxury watchmaker held a global launch in Beijing and invited three celebrities who embody the essence of the Bohème Lady to grace the event. They were Chinese model and actress Zhang Zilin, Chinese film director and screenwriter Xue Xiaolu, and homegrown actress Jeanette Aw. A craftsmanship area was also set up to present the maison’s watchmaking expertise in front of the guests.